Aubuchon Hardware is a well-established hardware retailer with a vast online marketplace catering to DIY enthusiasts, contractors, and homeowners. Known for their extensive inventory and commitment to quality, they offer everything from basic tools to specialized building supplies. Their target audience includes casual DIYers working on home projects, dedicated homeowners managing ongoing maintenance, and professionals seeking reliable, high-quality products for larger construction endeavors. Our goal was to enhance Aubuchon Hardware’s online presence, positioning them as the top destination for hardware solutions while underscoring the quality and accessibility of their offerings.
Project Information
Client
Aubuchon Co., Inc.
Category
Web & SEO
Date
October 25, 2022
Location
Massachusetts, USA
The Challenge
Building the Aubuchon Hardware website posed unique challenges. With thousands of products across numerous categories, it was essential to create an organized, responsive platform that provided easy navigation without sacrificing speed. We had to design an intuitive catalog structure that appealed to both beginners and seasoned professionals, offering simplified browsing alongside comprehensive product details.
Additionally, distinguishing Aubuchon Hardware in the competitive landscape of online hardware stores required a strong, optimized SEO strategy. To achieve this, we focused on balancing the technical SEO requirements for a large-scale inventory with seamless user experience elements. Ensuring fast page loads, advanced search functionality, and effective categorization were critical technical challenges. Our team also needed to consider the logistics of e-commerce functionality, including varied shipping requirements for different product types and creating a checkout experience that catered to both bulk orders and single-item purchases.
The Results
The final site delivered an elevated user experience and powerful functionality for Aubuchon Hardware’s extensive catalog. Through well-structured SEO and targeted keyword strategies, we significantly improved the site’s organic traffic, increasing visibility and drawing more qualified leads. Aubuchon Hardware now ranks prominently across multiple competitive categories, expanding its reach to new customer segments.
The user experience improvements, including easy search, informative product pages, and a smooth checkout process, helped boost conversions and reduce bounce rates. By streamlining the shopping journey, we enhanced customer satisfaction and fostered repeat business. Our design and SEO efforts helped solidify Aubuchon Hardware’s position as a trusted, user-friendly resource in the hardware market, leading to higher sales and stronger brand recognition across its growing online audience.