Top Resume is a leading online resume writing service that provides professional resume building, cover letter crafting, and LinkedIn profile optimization. Their audience includes job seekers from various industries and career levels, from recent graduates and entry-level professionals to mid-career employees and seasoned executives aiming for career advancement. Top Resume’s mission is to empower job seekers with high-quality, personalized documents that showcase their skills and experiences effectively. Our objective was to strengthen their digital presence by enhancing the site’s design, functionality, and SEO performance, creating a seamless user experience for visitors navigating through resume services, resources, and success stories.
Project Information
Client
Top Resume
Category
Web & SEO
Date
November 20, 2021
Location
USA
The Challenge
The project for Top Resume presented several unique challenges. Firstly, we needed to create a user-friendly interface that made it easy for clients to understand the different services offered and to navigate the purchasing process. Given the personal nature of resume writing, it was crucial to build trust through design elements that conveyed professionalism and credibility. Ensuring a streamlined, engaging user experience across devices was also essential, as many users would access the site from mobile or tablet devices.
On the marketing side, the competitive landscape of online resume services required an aggressive SEO approach. The site needed optimization not only to rank highly in search engines but also to convert visitors into clients effectively. We faced the challenge of implementing a content structure that would accommodate diverse keywords for various career fields, resume types, and target industries while keeping the site’s performance smooth and responsive. Additionally, the process flow for gathering client information and delivering personalized resumes required integration with robust CRM tools to ensure seamless and efficient service delivery.
The Results
The revamped Top Resume website now provides an enhanced, professional user experience tailored to the needs of modern job seekers. Our SEO strategy led to a significant increase in organic search visibility, with Top Resume achieving top rankings for competitive keywords related to resume services, boosting site traffic from highly relevant audiences. Our design approach resulted in a clean, easy-to-navigate site layout that promotes trust and engagement, making the service options clear and accessible.
The streamlined site architecture, improved content targeting, and refined UX led to higher conversion rates, with more visitors progressing from exploration to purchase. By optimizing the mobile experience and incorporating fast-loading pages, we minimized drop-offs and improved engagement. Overall, our work enabled Top Resume to attract a broader, more diverse client base while reinforcing its reputation as a reliable, high-quality resource for resume writing and career advancement services.